Format comparison
GeoJSON vs KMZ: Web Mapping vs Google Earth
GeoJSON is the standard for web mapping APIs and modern GIS pipelines. KMZ is a zipped KML archive optimized for Google Earth visualization. Choosing between them depends on your audience and tooling.
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Bottom line
Use GeoJSON for web mapping and developer APIs. Use KMZ when distributing a Google Earth-ready map with embedded imagery and styling to non-technical users.
GeoJSON vs KMZ: feature comparison
| Feature | GeoJSON | KMZ |
|---|---|---|
| Primary use | Web mapping APIs | Google Earth visualization |
| Format type | JSON text | Compressed XML (ZIP) |
| Embedded imagery | No | Yes |
| Inline styling | No (use CSS/Mapbox styles) | Yes |
| Browser native | Yes | Requires Google Earth plugin |
| CRS | WGS 84 | WGS 84 |
GeoJSONWhen to use GeoJSON
- Leaflet, Mapbox GL JS, or MapLibre maps
- REST API data exchange
- Any developer-facing geospatial workflow
KMZWhen to use KMZ
- Sharing maps with non-technical users via Google Earth
- Offline map archives with embedded icons and imagery
- Maps with rich Google Earth native styling
Convert between GeoJSON and KMZ
Frequently asked questions
Q.Can I convert GeoJSON to KMZ online?
Yes. Maparz converts GeoJSON to KMZ instantly — upload your .geojson and download a KMZ file ready for Google Earth.
Q.What is the difference between KMZ and KML?
KML is a plain XML file. KMZ is a ZIP archive containing the KML plus any linked resources. KMZ is more portable for sharing.