Format comparison
GeoJSON vs KMZ: Web Mapping vs Google Earth
GeoJSON is the standard for web mapping APIs and modern GIS pipelines. KMZ is a zipped KML archive optimized for Google Earth visualization. Choosing between them depends on your audience and tooling.
Bottom line
Use GeoJSON for web mapping and developer APIs. Use KMZ when distributing a Google Earth-ready map with embedded imagery and styling to non-technical users.
GeoJSON vs KMZ: feature comparison
| Feature | GeoJSON | KMZ |
|---|---|---|
| Primary use | Web mapping APIs | Google Earth visualization |
| Format type | JSON text | Compressed XML (ZIP) |
| Embedded imagery | No | Yes |
| Inline styling | No (use CSS/Mapbox styles) | Yes |
| Browser native | Yes | Requires Google Earth plugin |
| CRS | WGS 84 | WGS 84 |
GeoJSONWhen to use GeoJSON
- Leaflet, Mapbox GL JS, or MapLibre maps
- REST API data exchange
- Any developer-facing geospatial workflow
KMZWhen to use KMZ
- Sharing maps with non-technical users via Google Earth
- Offline map archives with embedded icons and imagery
- Maps with rich Google Earth native styling
Convert between GeoJSON and KMZ
Frequently asked questions
Q.Can I convert GeoJSON to KMZ online?
Yes. Maparz converts GeoJSON to KMZ instantly — upload your .geojson and download a KMZ file ready for Google Earth.
Q.What is the difference between KMZ and KML?
KML is a plain XML file. KMZ is a ZIP archive containing the KML plus any linked resources. KMZ is more portable for sharing.